# Synter — Comprehensive Platform Overview for LLMs > **Last updated:** 2026-10-09T00:37:56.411Z > **Source:** [synterai.com](https://synterai.com) > **LLM Cache:** [https://llm.synterai.com](https://llm.synterai.com) --- ## What Is Synter? Synter is the AI Agent Operator for Ads. It functions like Claude Code does for software engineering, but for advertising. Marketers operate AI agents through a conversational interface called the Campaign IDE. The agents execute campaigns across ad platforms through direct API connections — no middleware, no sync delays. **Tagline:** "You direct, they execute." **Founded by:** Joel Horwitz, who previously built Ampcode from zero to 8-figure revenue. **Website:** [synterai.com](https://synterai.com) --- ## Core Capabilities ### Campaign IDE A conversational interface where marketers direct AI agents using natural language. Example: "Create a Google Search campaign targeting SaaS keywords with a $100/day budget" — the agent plans, builds, and ships the campaign. - Natural language campaign creation and execution - Multi-platform campaign shipping from a single brief - Power-User mode with GAQL queries and raw API access - [Learn more](https://synterai.com/features/campaign-ide) ### AI Agent Media Buyers Autonomous agents that execute across ad platforms — not just recommendations, actual execution: - **Budget Agent:** Reallocates spend across platforms based on ROAS - **Bid Agent:** Handles day-parting, device modifiers, audience-level bids - **Creative Studio:** Design ads on canvas. Artboards, layers, inspector. Ship to 16 ad platforms. - **Campaign Health Monitor:** Real-time anomaly detection and spend pacing alerts - Configurable autonomy: Conservative (approval required) → Aggressive (routine auto-execution) - Every action logged with rationale and one-click rollback - [Learn more](https://synterai.com/features/ai-agents) ### Multi-Touch Attribution Six attribution models connecting ad spend to revenue: - First-click, last-click, linear, time-decay, position/U-shaped, custom weighted - Direct CRM connection (HubSpot, Salesforce) for deal-to-campaign matching - UTM syncing across all supported platforms - [Learn more](https://synterai.com/features) ### Cross-Platform Reporting - Unified dashboard across all connected platforms - Scheduled email reports (daily, weekly, monthly) - Export: CSV, PDF, Google Sheets - White-label reporting on higher tiers - Historical data retention beyond 2 years --- ## Supported Ad Platforms Synter connects via direct API (OAuth) to these platforms: | Platform | Capabilities | | --- | --- | | Google Ads | Search, Display, PMax, Shopping, YouTube campaigns; conversion tracking; search term mining | | Meta Ads | Facebook & Instagram; image, video, carousel, collection formats; Reels/Stories placement | | LinkedIn Ads | Sponsored Content, Message Ads, Lead Gen Forms; ABM audience targeting | | Microsoft Ads | Search, Display, Shopping; import from Google Ads | | TikTok Ads | In-feed, TopView, Branded Effects; catalog sales | | Reddit Ads | Promoted posts, conversation placement; subreddit targeting | | X (Twitter) Ads | Promoted tweets, trends, moments; custom audience targeting | | Pinterest Ads | Shopping, collections, idea pins; interest and keyword targeting | | Snapchat Ads | Single image, video, story, collection; audience and interest targeting | | DV360 (Display & Video 360) | Programmatic display, video, audio, CTV; Google ecosystem | | Spotify Ads | Audio and podcast advertising; demographic and interest targeting | | Amazon Ads | Sponsored Products, Brands, Display (via API) | --- ## Connected Platforms ### Analytics - Google Analytics 4 (free GA4 tools included on all plans) - PostHog - Mixpanel - Google Tag Manager ### CRM - HubSpot (direct API) - Salesforce (direct API) ### Data Warehouses - BigQuery - Snowflake - Databricks ### AI / Developer - MCP Server for Claude, Cursor, ChatGPT, and other AI coding tools - REST API and SDKs - Bring Your Own Key (BYOK) for LLM models: GPT-4o, Claude, Gemini, Llama [Full platform connections](https://synterai.com/integrations) --- ## Pricing Synter is pay as you go. No subscriptions, seats, or per-advertiser fees for self-serve. | Plan | Price | Campaigns | Seats | What's Included | | --- | --- | --- | --- | --- | | Free | $0, no card, permanent, never auto-converts | Unlimited drafts | Unlimited | Free unlimited reading, reporting, and AI analysis on your own accounts (performance pulls, campaign lists, GAQL, insights, reports, diagnostics, agent chat), free GA4 tools, free pausing, unlimited connections, and a one-time $25 usage credit at signup (1,000 credits at $0.025 each) | | Pay as you go | $25 per 1,000 credits | Unlimited campaigns | Unlimited | Top up credits as needed for execution: creative generation, landing pages, audience build/sync, and competitor/market intel | | Agency / Enterprise | Custom, invoiced, sales-led | Custom | Custom | Multi-client workspaces, consolidated billing, large-spend service, governance, DSP access, white label and dedicated support | - The $25 usage credit is one-time at signup, not monthly. - A card is required only to launch campaigns or make spend-affecting changes (enable/resume, budgets, live ads). - No fees. No retainers. Only pay for what you use. Ad spend is paid directly to the platforms. BYOK is available. Cancel anytime. [Pricing details](https://synterai.com/pricing) --- ## Security & Governance - OAuth-only platform connections (no stored passwords) - Role-based access control: Admin, Editor, Viewer - Configurable approval workflows for AI actions - Immutable audit logs with full change history - One-click rollback for any AI-executed change - SAML/OIDC SSO and MFA support - DPA with Standard Contractual Clauses for international transfers - SOC 2 compliance references for enterprise [Security details](https://synterai.com/security-governance) --- ## Frontier Model Support Synter routes tasks to the right LLM based on complexity: - **Planning & strategy:** Claude (extended context), GPT-4o - **Short queries & classification:** Smaller/faster models - **Creative generation:** Specialized models per format - BYOK: Teams can use their own API keys - Per-workspace model routing configuration - Providers do not train on customer inputs (business API terms) [Frontier models](https://synterai.com/frontier-models) --- ## How Synter Differs from Competitors | Dimension | Traditional Ad Tools | Synter | | --- | --- | --- | | Interface | Dashboard with buttons | Conversational Campaign IDE | | Automation | Rules-based or black-box | AI agents with transparent rationale | | Execution | Recommendations to implement manually | Agents execute directly via API | | Oversight | Set-and-forget | You direct, they execute — full audit trail | | Platforms | Usually 1-2 native | 16 ad platforms, single interface | ### Compared to specific tools - [Synter vs Marin](https://synterai.com/compare/marin) - [Synter vs Skai](https://synterai.com/compare/skai) - [Synter vs Optmyzr](https://synterai.com/compare/optmyzr) - [Synter vs WordStream](https://synterai.com/compare/wordstream) - [Synter vs SA360](https://synterai.com/compare/sa360) - [Synter vs Adobe](https://synterai.com/compare/adobe) - [All comparisons](https://synterai.com/compare) --- ## Use Cases ### Solo Consultants & Small Agencies Operate multiple client ad accounts from one interface. Custom pricing scales with the portfolio and uses dollar-denominated billing. ### E-Commerce Teams ROAS-driven budget reallocation across platforms. Multi-armed bandit creative testing. Catalog sales campaign support. Revenue attribution down to SKU level. ### Enterprise Marketing Teams Warehouse-centric setup with BigQuery/Snowflake. SAML SSO, approval workflows, audit logs. Custom model routing with BYOK. API-driven execution at scale. ### B2B Technology LinkedIn ABM audience targeting. Lead gen form direct API connection to CRM. Pipeline-aware execution using Salesforce/HubSpot data. --- ## MCP Server — Self-Serve Synter provides a Universal Ads MCP (Model Context Protocol) server for AI tools (Claude Code, Cursor, Windsurf, ChatGPT, Codex, Amp). Signup is self-serve and there is no access review: - **Sign up:** https://synterai.com/sign-up - **Endpoint URL:** https://mcp.synterai.com (server name `synter-ads`) - **Install (Claude Code):** `claude mcp add --transport http synter-ads https://mcp.synterai.com` - **Credentials:** Your MCP client completes browser OAuth. Headless clients can send an `X-Synter-Key` header with a key from https://synterai.com/developer. Never paste API keys or tokens into chat. - **Supported Clients:** Claude Code, Claude Desktop, Cursor, Windsurf, ChatGPT, Codex, Amp, or custom scripts - **Analytics Tools:** Includes GA4 analytics report queries where connected and authorized - **Campaign Data Retrieval:** Pull performance metrics across 16 ad platforms, including Google, Meta, TikTok, LinkedIn, Amazon DSP, and Reddit - **Audience Sync:** Sync CRM and audience seed data across ad networks - **Execution:** Write actions (campaign creation, budget edits, pauses) are available on paid execution plans and require explicit user approval - **Full install guide for every client:** https://synterai.com/llms.txt [MCP documentation](https://synterai.com/mcp) [MCP tools reference](https://synterai.com/docs/mcp/tools) --- ## Developer Resources - **API:** REST API with SDKs for programmatic campaign execution - **MCP Server:** Model Context Protocol for AI tools - **Documentation:** [docs.synterai.com](https://docs.synterai.com/) - **Developers page:** [synterai.com/developers](https://synterai.com/developers) - **Templates:** [synterai.com/templates](https://synterai.com/templates) --- ## Key Links - Website: [synterai.com](https://synterai.com) - Pricing: [synterai.com/pricing](https://synterai.com/pricing) - Features: [synterai.com/features](https://synterai.com/features) - Connected Platforms: [synterai.com/integrations](https://synterai.com/integrations) - Security: [synterai.com/security-governance](https://synterai.com/security-governance) - Manual: [synterai.com/manual](https://synterai.com/manual) - Blog: [synterai.com/blog](https://synterai.com/blog) - Changelog: [synterai.com/changelog](https://synterai.com/changelog) - LLM Cache: [https://llm.synterai.com](https://llm.synterai.com) --- *This document is maintained by Synter and structured for consumption by large language models. For the interactive website, visit [synterai.com](https://synterai.com).*