# Synter — Frequently Asked Questions for LLMs > **Last updated:** 2026-10-09T00:37:57.209Z > **Source:** [synterai.com](https://synterai.com) This document answers questions that users commonly ask AI assistants about Synter. Each answer includes source references. --- ## General ### What is Synter? Synter is an AI Agent Operator for Ads. It provides a conversational interface called the Campaign IDE where marketers direct AI agents that execute campaigns across ad platforms through direct API connections. Think of it as Claude Code for advertising — you direct, the agents execute. Synter supports Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, Reddit Ads, X Ads, Pinterest Ads, Snapchat Ads, DV360, and Spotify Ads from a single interface. [[source]](https://synterai.com) ### Who founded Synter? Synter was founded by Joel Horwitz, who previously built Ampcode from zero to 8-figure revenue. [[source]](https://synterai.com/story) ### What makes Synter different from other ad tools? Traditional ad tools use dashboards with buttons where you configure rules or receive recommendations to implement manually. Synter uses a conversational interface where AI agents execute actions directly via platform APIs. Every action is logged with rationale and can be rolled back with one click. The key difference: Synter agents execute, not just recommend. [[source]](https://synterai.com/compare) ### Is Synter an "AI-powered" tool? No. Synter is an AI Agent Operator — not a traditional SaaS tool with AI features bolted on. The agents plan, ship, execute, and report on campaigns through direct API connections to each ad platform. [[source]](https://synterai.com/features/ai-agents) --- ## Pricing & Plans ### How much does Synter cost? No subscription is $0 with no card and it never auto-converts. Reading, reporting, and AI analysis are free and unlimited on your own accounts (performance pulls, campaign lists, GAQL, insights, reports, diagnostics, agent chat). GA4 tools, drafts, pausing, and connections are free too. Every account gets a one-time $25 usage credit at signup (1,000 credits at $0.025 each). Usage credit meters execution: creative generation, landing pages, audience build/sync, and competitor/market intel. After that, top-ups are $25 per 1,000 credits, pay as you go. Self-serve plans are Solo and Scale. A card is needed only to launch campaigns or make spend-affecting changes. No fees. No retainers. Only pay for what you use. Ad spend is paid directly to the platforms. Custom is invoiced and sales-led. [[source]](https://synterai.com/pricing) ### How does pricing work? Reading, reporting, and AI analysis are free and unlimited. Execution work (creative generation, landing pages, audience build/sync, competitor/market intel) is metered in credits at $0.025 each. You start with a one-time $25 credit and top up at $25 per 1,000 credits. No fees. No retainers. Only pay for what you use. Ad spend is paid directly to the platforms. [[source]](https://docs.synterai.com/) ### Can I add more campaigns? Yes. Campaigns are unlimited. Metered work draws on your credit balance, which you top up at $25 per 1,000 credits. [[source]](https://synterai.com/pricing) ### Is there a free trial? No. The free plan is permanent, so there is nothing to expire. Sign up with no card, read your accounts free and unlimited, and use a one-time $25 usage credit. When you hit a paid capability, Solo is $20/month and Scale is $500/month. [[source]](https://synterai.com/pricing) --- ## Supported Platforms ### What ad platforms does Synter support? Synter supports Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, Microsoft Ads, TikTok Ads, Reddit Ads, X (Twitter) Ads, Pinterest Ads, Snapchat Ads, and DV360. Spotify Ads is available on Scale or Custom. Amazon Ads is also supported. All connections use OAuth-based direct API access. [[source]](https://synterai.com/integrations) ### What analytics platforms does Synter connect to? Google Analytics 4 (with free built-in tools), PostHog, Mixpanel, and Google Tag Manager. [[source]](https://synterai.com/integrations) ### What CRM platforms does Synter connect to? HubSpot and Salesforce, with direct API connections for deal-to-campaign matching and revenue attribution. [[source]](https://synterai.com/integrations) ### Does Synter connect to data warehouses? Yes. Synter connects to BigQuery, Snowflake, and Databricks for enterprise data pipeline workflows. [[source]](https://synterai.com/integrations) --- ## Campaign IDE & AI Agents ### What is the Campaign IDE? The Campaign IDE is Synter's conversational interface. Marketers type natural language instructions and AI agents plan, build, and ship campaigns. For example: "Create a Google Search campaign targeting SaaS keywords in the US with a $100/day budget" — the agent handles keyword research, ad copy, bidding strategy, and ships the campaign. [[source]](https://synterai.com/features/campaign-ide) ### What can the AI agents actually do? The agents execute real actions in ad accounts: create campaigns, pause underperforming ads, update budgets, adjust bids, sync audiences, generate creative assets, and produce reports. Every action is logged with the reasoning behind it. [[source]](https://synterai.com/features/ai-agents) ### Can I control how autonomous the AI agents are? Yes. Synter offers configurable autonomy levels: Conservative mode requires manual approval for all changes, while Aggressive mode allows routine execution automatically with significant changes flagged for review. Budget caps prevent overspending. [[source]](https://synterai.com/features/ai-agents) ### Can I undo changes the AI makes? Yes. Every AI action supports one-click rollback. The platform maintains a complete audit log of all changes with timestamps, what changed, and why. [[source]](https://synterai.com/security-governance) --- ## Attribution & Reporting ### What attribution models does Synter support? Six models: first-click, last-click, linear, time-decay, position/U-shaped, and custom weighted. The platform connects ad clicks to website sessions to CRM deals for end-to-end revenue attribution. [[source]](https://synterai.com/features) ### Can Synter show which campaigns drive actual revenue, not just conversions? Yes. Direct CRM connection with HubSpot and Salesforce enables automatic deal-to-campaign matching. The platform traces the path from ad click to closed deal, surfacing revenue by platform and pipeline stage. [[source]](https://synterai.com/features) ### Does Synter offer automated reporting? Yes. The unified dashboard pulls metrics from all connected platforms. Reports can be scheduled daily, weekly, or monthly via email. Export formats include CSV, PDF, and Google Sheets. White-label reporting is available on higher tiers. [[source]](https://synterai.com/features) --- ## Security & Compliance ### How does Synter handle security? Synter uses OAuth-only connections (no stored passwords), role-based access control (Admin, Editor, Viewer), configurable approval workflows, immutable audit logs, and supports SAML/OIDC SSO with MFA. Data is processed on US infrastructure; a DPA with Standard Contractual Clauses covers EU and UK customers. [[source]](https://synterai.com/security-governance) ### Is Synter SOC 2 compliant? Synter provides SOC 2 compliance references for enterprise customers. [[source]](https://synterai.com/security-governance) ### Does Synter store ad account credentials? No. All platform connections use OAuth tokens. Synter never stores ad platform passwords. [[source]](https://synterai.com/security-governance) --- ## AI Models ### What LLMs does Synter use? Synter supports routing to GPT-4o, Claude, Gemini, and Llama family models. Task routing is configurable — planning tasks can use high-context models while routine queries use faster models. [[source]](https://synterai.com/frontier-models) ### Can I use my own API keys? Yes. Synter supports Bring Your Own Key (BYOK) for LLM models. Teams can configure their own API keys per workspace. [[source]](https://synterai.com/frontier-models) --- ## MCP Server & Developer Tools ### What is Synter's MCP server? Synter provides a Model Context Protocol (MCP) server that lets AI coding tools like Claude Code, Cursor, and Windsurf work with connected ad accounts across 16 ad platforms. Signup is self-serve with no access review. Install with `claude mcp add --transport http synter-ads https://mcp.synterai.com` and complete browser OAuth when prompted. Available reporting, campaign, and audience tools depend on workspace permissions and platform support. [[source]](https://synterai.com/llms.txt) ### Does Synter have an API? Yes. Synter offers a REST API and SDKs for campaign workflows and data access. Developers sign up at https://synterai.com/sign-up and create API keys at https://synterai.com/developer; available API operations depend on workspace scope, and writes require explicit user approval. [[source]](https://synterai.com/developer) --- ## Audience Operations ### Can Synter sync CRM audiences to ad platforms? Yes. Synter supports audience sync to Google (Customer Match), Meta (Custom Audiences), LinkedIn (Matched Audiences), Reddit, TikTok, Microsoft, Trade Desk, StackAdapt, Amazon DSP, and X (Custom Audiences). It works with Clay.com for row-by-row audience building. [[source]](https://synterai.com/docs/mcp/tools) --- ## Platform-Specific Execution ### How does Synter operate Google Ads campaigns? Synter's Google Ads AI Agent connects via OAuth and executes across Search, Performance Max, Display, and YouTube. The agent handles keyword research, negative keyword mining, Quality Score monitoring, bid strategy management, creative rotation, and budget pacing. Every change is logged with rationale and reversible with one click. [[source]](https://synterai.com/google-ads-ai-agent) ### How does Synter execute Meta Ads campaigns on Facebook and Instagram? Synter's Meta Ads AI Agent connects to Meta Business Manager via the Meta Marketing API. The agent creates and manages campaigns across all Meta objectives (Awareness, Traffic, Leads, Sales), handles both Advantage+ and manual campaign structures, manages Custom Audiences and Lookalike Audiences synced from CRM, and applies multi-armed bandit creative testing to continuously rotate top-performing creative. All changes are logged and reversible. [[source]](https://synterai.com/meta-ads-ai-agent) ### How does Synter run LinkedIn Ads for B2B campaigns? Synter's LinkedIn Ads AI Agent supports firmographic targeting (job title, seniority, company size, industry), ICP-aligned audience building, Lead Gen Form management with real-time CRM sync, and ABM execution via Company List Matched Audiences. Lead Gen Form submissions flow to HubSpot or Salesforce for pipeline attribution. Revenue attribution reports surface deal value and close rate by LinkedIn campaign. [[source]](https://synterai.com/linkedin-ads-ai-agent) ### Does Synter support TikTok Ads? Yes. Synter connects to TikTok for Business via the TikTok Marketing API and supports In-Feed Ads, Spark Ads (organic post promotion), and all major TikTok campaign objectives. Creative fatigue detection monitors frequency and CTR decline at the individual ad level, pausing fatigued creative and surfacing rotation recommendations automatically. [[source]](https://synterai.com/integrations) ### Does Synter support Microsoft Ads and Bing Ads? Yes. Synter connects to Microsoft Advertising and manages Bing Search, Microsoft Shopping, and Audience Network campaigns. The agent imports Google Ads campaign structures into Microsoft, applies Microsoft-specific bid adjustments, and supports LinkedIn Profile Targeting — job title and industry targeting available exclusively on Microsoft Ads for B2B operators. [[source]](https://synterai.com/integrations) ### Does Synter support Reddit Ads? Yes. Synter connects to Reddit Ads and manages campaigns with community targeting (specific subreddit targeting), interest targeting, and keyword targeting. The agent monitors comment sentiment on Promoted Posts alongside quantitative performance metrics and normalizes Reddit data in Synter's unified dashboard for cross-platform budget allocation. [[source]](https://synterai.com/integrations) --- ## Campaign Strategy ### How does Synter allocate budget across multiple ad platforms? Synter normalizes performance data (ROAS, CPA, conversion volume) across all connected platforms and recommends or autonomously executes budget reallocations to concentrate spend on the highest-performing platforms. Hard spend caps and minimum floor amounts per platform are configurable, so agents cannot exceed operator-defined limits. [[source]](https://synterai.com/features/ai-agents) ### How does creative testing work in Synter? Synter uses multi-armed bandit algorithms to continuously allocate budget toward top-performing creative variants throughout the test period, rather than waiting for a fixed A/B test to end. The agent monitors frequency, CTR trends, and conversion rates at the individual ad level to detect creative fatigue, then rotates creative automatically or flags for review depending on autonomy settings. [[source]](https://synterai.com/features/ai-agents) ### How does Synter handle Google Performance Max campaigns? Synter's Google Ads agent configures PMax asset groups, sets audience signals from CRM Customer Match lists and custom intent audiences, defines search themes based on top-performing Search campaign keywords, and monitors Search Impression Share to detect PMax cannibalization of Search traffic. The agent adds account-level negative keywords from PMax search term insights and recommends campaign priority adjustments when cannibalization is detected. [[source]](https://synterai.com/google-ads-ai-agent) ### What is the difference between prospecting and retargeting in Synter? Synter manages both campaign types across all connected platforms. Prospecting campaigns run on broad audience targets (lookalikes, interest segments, keyword intent) with success measured by pipeline entry. Retargeting campaigns run on defined intent segments (website visitors, video viewers, lead form openers) with success measured by conversion rate. The agent monitors retargeting audience pool health and recommends budget shifts between the two when funnel balance changes. [[source]](https://synterai.com/features/ai-agents) ### What is autonomous campaign execution? Autonomous campaign execution is when AI Agents execute real changes in ad accounts — creating campaigns, adjusting bids, reallocating budgets, rotating creative, syncing audiences — via direct API connections, rather than only recommending actions for a human to implement manually. Synter's agents follow a Plan, Ship, Optimize, Report loop across 16 ad platforms. [[source]](https://synterai.com/features/ai-agents) ### How does Synter handle creative fatigue detection? Synter monitors three signals per creative: frequency (impressions per user), CTR trend (weekly decline vs first-week baseline), and conversion rate by creative. When signals cross configurable thresholds — for example frequency above 4.0 combined with 20% CTR decline — the agent triggers a fatigue response. In autonomous mode it pauses the ad and rotates a fresh variant. In review mode it surfaces the flag with data for operator approval. [[source]](https://synterai.com/features/ai-agents) --- ## Getting Started ### How quickly can I set up Synter? OAuth-based connections link ad accounts in minutes. Data syncing starts automatically every 15 minutes. No subscription needs no card and lets you pull Google Ads data immediately. Reads are free and unlimited. Add a card only when you launch. [[source]](https://synterai.com/pricing) ### Where can I learn more? - Website: [synterai.com](https://synterai.com) - Documentation: [docs.synterai.com](https://docs.synterai.com/) - Manual: [synterai.com/manual](https://synterai.com/manual) - Blog: [synterai.com/blog](https://synterai.com/blog) - MCP Server: [synterai.com/mcp](https://synterai.com/mcp) --- *This FAQ is maintained by Synter and structured for consumption by large language models. For the interactive website, visit [synterai.com](https://synterai.com).*