# Introducing Synter's Growth Dashboard: 18 KPIs at a Glance

> Source: https://synterai.com/blog/growth-dashboard
> Cached: 2026-10-09T01:11:15.076Z
> Words: 585

---

[Skip to app content](#global-agent-app-surface)[Skip to main content](#main-content)[Back to Research & Articles](https://synterai.com/blog)## The Problem: Dashboard Sprawl

Marketing teams juggle 5+ dashboards daily: Google Analytics, Stripe, ad platform UIs, custom SQL queries. Context-switching kills productivity and slows decision-making.

We built Synter's **Growth Dashboard** to consolidate your most critical metrics into a single, Bloomberg-terminal-style view.

## What's Included: 18 Core KPIs

### Revenue (6 KPIs)

- **MRR:** Monthly Recurring Revenue with trend
- **Total Revenue:** All-time revenue
- **ARPU:** Average Revenue Per User
- **LTV:** Customer Lifetime Value
- **Churn Rate:** Monthly customer churn %
- **Net Revenue Retention:** Expansion vs. contraction

### Acquisition (6 KPIs)

- **CAC:** Customer Acquisition Cost by channel
- **ROAS:** Return on Ad Spend (30-day default)
- **CPC:** Cost Per Click across platforms
- **Impressions:** Total reach
- **Clicks:** Engagement volume
- **CTR:** Click-Through Rate %

### Product (6 KPIs)

- **Active Users:** DAU / MAU
- **New Signups:** Growth rate
- **Trial Conversion:** Trial → Paid %
- **Time to First Value:** Onboarding speed
- **Feature Adoption:** % using key features
- **Session Duration:** Average engagement time

## Components: Grid, Table, Funnel, Charts

The dashboard uses four key components:

- **KPIGrid:** 3x6 grid with sparklines, YoY/MoM change indicators, and drill-down links
- **ChannelPerformance Table:** Platform-by-platform spend, conversions, CAC, ROAS with sortable columns
- **MRR Trend Chart:** 90-day rolling MRR with expansion/contraction breakdowns
- **Conversion Funnel:** Visitors → Signups → Trials → Paid with drop-off rates

Built with `@radix-ui` and Recharts for responsive, accessible visualizations.

## API: GET /api/dashboard/overview

Fetch all 18 KPIs with a single API call:

```
GET /api/dashboard/overview
Authorization: Bearer <token>
Query params: ?period=30d&channel=google_ads

Response:
{
  "revenue": {
    "mrr": { "value": 125000, "change": "+12.5%" },
    "totalRevenue": { "value": 1500000 },
    "arpu": { "value": 450 }
    // ...
  },
  "acquisition": {
    "cac": { "value": 85, "change": "-8.2%" },
    "roas": { "value": 4.2 }
    // ...
  },
  "product": {
    "activeUsers": { "dau": 1250, "mau": 8500 }
    // ...
  }
}
```

## How Marketers Use It

### Daily Standup

Check ROAS and CAC trends before planning the day.

### Budget Reviews

Sort channels by ROAS to reallocate spend.

### Investor Updates

Export MRR chart and funnel metrics as screenshots.

### Incident Response

Spike in CAC? Drill into channel table to find the culprit.

## See Your Growth Dashboard

Connect your ad platforms and data sources to unlock real-time KPIs across Revenue, Acquisition, and Product.

[Open Dashboard →](https://synterai.com/blog/growth-dashboard)[Connect Platforms](https://synterai.com/integrations)### Share Article

[X / Twitter](https://x.com/intent/post?text=Introducing%20Synter's%20Growth%20Dashboard%3A%2018%20KPIs%20at%20a%20Glance&url=https%3A%2F%2Fsynterai.com%2Fblog%2Fgrowth-dashboard)[LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fsynterai.com%2Fblog%2Fgrowth-dashboard)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fsynterai.com%2Fblog%2Fgrowth-dashboard&title=Introducing%20Synter's%20Growth%20Dashboard%3A%2018%20KPIs%20at%20a%20Glance)[Hacker News](https://news.ycombinator.com/submitlink?u=https%3A%2F%2Fsynterai.com%2Fblog%2Fgrowth-dashboard&t=Introducing%20Synter's%20Growth%20Dashboard%3A%2018%20KPIs%20at%20a%20Glance)### Stay Ahead of AI Growth Trends

Get the latest strategies on AI agent marketing, autonomous growth loops, and programmatic campaigns delivered weekly.

Synter

### The AI Agent Operator for Ads.

Direct API connections to 16 ad platforms including Google, Meta, LinkedIn, TikTok, and Amazon DSP. One interface. No tab hell.

[Deploy Campaign Agent](https://synterai.com/sign-up?placement=blog_cta_growth-dashboard)[Inspect Architecture](https://synterai.com/demo?placement=blog_cta_secondary_growth-dashboard)### Related Research

[View All→](https://synterai.com/blog)Product2026-07-11[We Pointed Synter at Our Own Growth: An Autonomous, Self-Learning GTM Loop](https://synterai.com/blog/autonomous-self-learning-gtm-loop)Product2026-05-11[Webflow and Pipedrive are now Direct API connections in Synter](https://synterai.com/blog/webflow-pipedrive-launch)Product2026-03-09[Why We Built Synter: The AI Agent Operator for Ads](https://synterai.com/blog/why-we-built-synter)Product2026-01-24[Introducing The Strategist: Your AI Growth Marketing Advisor](https://synterai.com/blog/strategist-ai-advisor)ShareResearch[X /Twitter](https://x.com/intent/post?text=Introducing%20Synter's%20Growth%20Dashboard%3A%2018%20KPIs%20at%20a%20Glance&url=https%3A%2F%2Fsynterai.com%2Fblog%2Fgrowth-dashboard)[LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fsynterai.com%2Fblog%2Fgrowth-dashboard)Free Account Audit### Find Wasted Spend Across Your Ad Accounts

Synter audits 16 ad platforms in seconds — detecting keyword leaks, attribution gaps, and budget misallocations with zero connector fees.

[Run Free Audit →](https://synterai.com/get-started)[Book Demo](https://synterai.com/demo)### Related Research

[View All→](https://synterai.com/blog)Product2026-07-11[We Pointed Synter at Our Own Growth: An Autonomous, Self-Learning GTM Loop](https://synterai.com/blog/autonomous-self-learning-gtm-loop)Product2026-05-11[Webflow and Pipedrive are now Direct API connections in Synter](https://synterai.com/blog/webflow-pipedrive-launch)Product2026-03-09[Why We Built Synter: The AI Agent Operator for Ads](https://synterai.com/blog/why-we-built-synter)Product2026-01-24[Introducing The Strategist: Your AI Growth Marketing Advisor](https://synterai.com/blog/strategist-ai-advisor)ShareResearch[X /Twitter](https://x.com/intent/post?text=Introducing%20Synter's%20Growth%20Dashboard%3A%2018%20KPIs%20at%20a%20Glance&url=https%3A%2F%2Fsynterai.com%2Fblog%2Fgrowth-dashboard)[LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fsynterai.com%2Fblog%2Fgrowth-dashboard)Introducing Synter's Growth Dashboard: 18 KPIs at a Glance

---

*This is a cached, LLM-optimized version of [https://synterai.com/blog/growth-dashboard](https://synterai.com/blog/growth-dashboard).*
*Generated by [Synter LLM Cache](https://llm.synterai.com).*