# The Most Comprehensive Open-Source AI Skills for Advertising | Synter > Source: https://synterai.com/blog/free-ai-skills-advertising > Cached: 2026-10-09T01:13:04.030Z > Words: 1123 --- [Skip to app content](#global-agent-app-surface)[Skip to main content](#main-content)[Back to Research & Articles](https://synterai.com/blog)## Why We Built This We just open-sourced [the largest collection of AI agent skills for advertising](https://github.com/Synter-Media-AI/free-skills). 35 professional-grade skills covering attribution modeling, PMax optimization, creative testing, budget planning, and every major ad platform. AI coding agents are transforming how developers work. But when it comes to advertising, there is a massive knowledge gap. Generic LLMs know marketing theory. They do not know that LinkedIn's API v202510 requires `politicalIntent` as a string enum, or that PMax needs a bulk mutate request with all assets linked atomically, or that Reddit's v3 API uses flat string arrays for geolocations. Skills bridge that gap. Each one is a structured markdown file that injects deep, platform-specific knowledge directly into the agent's context. Real GAQL queries, API payloads, platform mechanics, and battle-tested workflows. ## What Makes This Collection Different There are other skill repositories out there. Most are generic productivity tools or simple prompt templates. Here is why this collection stands apart: ### Platform-Specific Depth Not generic “marketing tips.” Real GAQL queries, Rest.li 2.0 payloads, Reddit v3 API quirks, and Meta Graph API patterns. The kind of knowledge that prevents 3 AM debugging sessions. ### Built by Practitioners Every skill comes from managing real ad spend across Google, Meta, LinkedIn, Amazon, TikTok, Reddit, and X. These are not theoretical. They are extracted from production campaigns. ### Interconnected Skills reference each other. The budget optimizer feeds into the ROAS calculator, which connects to the dayparting scheduler. Run them together for compound insight. ### Actionable Formulas Python code, SQL queries, statistical tests, and calculation templates you can use immediately. Not “consider optimizing” but actual formulas with real numbers. ## How Skills Work Skills are instruction files (`SKILL.md`) that teach AI coding agents how to perform specific tasks. Each skill includes: - **Frontmatter** with name and description for auto-matching - **Step-by-step workflows** the agent follows - **Reference data** including formulas, benchmarks, and industry data - **Examples** with sample commands, scripts, and expected outputs Drop a skill into your `.agents/skills//SKILL.md` folder and Synter automatically loads it when your request matches the skill's description. ``` your-project/ .agents/ skills/ attribution-modeling/ SKILL.md meta-ads-diagnostics/ SKILL.md performance-max-optimizer/ SKILL.md ... (35 skills) ``` ## The Full Catalog 35 skills across 10 categories. Every one of them free, MIT-licensed, and ready to use. #### Measurement and Attribution **attribution-modeling** Multi-touch models: first-touch, last-touch, linear, time-decay, position-based, data-driven, Markov chain **incrementality-testing** Geo holdout tests, conversion lift studies, ghost ads, statistical significance **roas-calculator** ROAS, CPA, and campaign profitability metrics **anomaly-detector** Z-score and IQR detection for spend spikes and CTR drops #### Platform-Specific Optimization **meta-ads-diagnostics** Learning Phase, Breakdown Effect, creative fatigue, Advantage+ **performance-max-optimizer** Asset groups, search term insights, audience signals, channel allocation **google-ads-quality-score** Expected CTR, Ad Relevance, Landing Page Experience with GAQL **google-shopping-optimizer** Feed optimization, Merchant Center diagnostics, custom labels **linkedin-ads-targeting** B2B strategy, ABM setup, Lead Gen Forms, cost benchmarks **amazon-ads-optimizer** Sponsored Products/Brands/Display, ACOS/TACOS analysis #### Creative and Content **ad-copy-generation** RSA headlines, descriptions, and ad variations for Google, Meta, LinkedIn **ugc-creative-brief** Hook formulas, shot lists, platform specs, AI tool comparison **video-ad-scriptwriter** 6s bumpers, 15s pre-roll, 30s narrative, TikTok native hooks **ad-creative-fatigue-detector** Frequency vs CTR decay analysis, creative lifespan prediction **creative-testing** Cross-platform A/B testing with statistical significance #### Budget and Planning **budget-optimizer** Cross-platform budget reallocation based on ROAS across 9+ platforms **bid-optimization** CPC adjustments, day-parting modifiers, audience bid strategies **media-plan-builder** Channel mix, CPM/CPC projections, reach estimates **dayparting-scheduler** Hour-of-day heat maps and bid modifier calculations **seasonal-budget-planner** BFCM scaling, CPM inflation forecasting #### Account Structure and Hygiene **campaign-structure-auditor** SKAG vs STAG audit, duplicate detection, naming conventions **negative-keyword-miner** Search term analysis with AI categorization and industry templates **campaign-preflight** Pre-launch checks for geo targeting, exclusion lists, tracking setup #### Research and Analysis **keyword-research** High-intent keyword discovery via Google Keyword Planner with competition analysis **competitor-analysis** Competitor ad analysis using Facebook Ads Library and auction insights **audience-expansion-strategy** Lookalike audiences, seed optimization, audience layering #### Tracking and Data **pixel-capi-auditor** Meta Pixel + CAPI, Google Enhanced Conversions, TikTok/LinkedIn/Reddit server-side tracking **utm-builder** Bulk UTM generation with naming conventions **first-party-data-strategy** Enhanced Conversions, server-side tracking, Consent Mode v2, CDPs **landing-page-optimizer** Above-the-fold optimization, message match scoring, form design #### Reporting and Compliance **multi-channel-reporting** Cross-channel performance reports and executive summaries **executive-reporting** C-suite templates with narrative insights, YoY/MoM comparisons **ad-policy-compliance** Platform policy checklists for Google, Meta, LinkedIn, TikTok, Reddit #### Campaign Execution **cross-platform-launcher** Deploy campaigns to multiple ad platforms simultaneously **retargeting-sequence-designer** Multi-stage retargeting funnels with sequential messaging and frequency caps ## Installation Three ways to start using these skills today: Option 1: Copy individual skills ``` cp -r skills/attribution-modeling \ your-project/.agents/skills/attribution-modeling ``` Option 2: Copy all 35 skills ``` cp -r skills/* your-project/.agents/skills/ ``` Option 3: Use in Synter (no setup needed) All skills are built into [Synter](https://synterai.com/subscribe?plan=pro). Sign up and start asking the agent to audit your account structure, build a media plan, or calculate your ROAS. ## Project-Based Skill Scoping Inside Synter, skills go further. You can assign specific skills to specific projects so the agent only loads what is relevant. Running a Google Ads campaign for an e-commerce client? Assign Google Ads, Google Shopping Optimizer, and Performance Max skills to that project. Running LinkedIn lead gen for a B2B SaaS? Assign LinkedIn Ads Targeting and Lead Gen Forms. The agent loads only the skills scoped to your current project. This keeps context lean, responses faster, and token costs lower. You can also upload custom skills with your team's naming conventions, approval workflows, and client-specific rules. ## Contribute Have a useful advertising or marketing skill? Open a PR. Each skill should include a `SKILL.md` with frontmatter, clear workflows, examples, and no hardcoded credentials. [github.com/Synter-Media-AI/free-skills](https://github.com/Synter-Media-AI/free-skills) 35 skills · MIT License · PRs welcome Not using Synter yet? 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